Medical illustration backs up scientific concepts while at the same time making them accessible to a wider public. It is both a recipient and a transmitter of information. It does more than just give concrete expression to a scientific process—it provides attractive solutions in an original graphic environment.
Looking close, seeing far
Illustrations offer accurate depictions of complex processes or subjects. Through images, we are able to grasp the complexities of different anatomies or the precision-based mechanisms which regulate respiration, circulation or even digestion. 3DMedicus brings these complex anatomical structures to life by creating clear, precise and intelligible documents that capture this “clockwork” precision in visual form.
The purely graphic aspect of form, however, must not eclipse or overshadow the content. Promoting a scientific point of view involves respecting certain rules. Medical ethics come first. Observing scientific codes of ethics implies working in close collaboration with medical and sales teams.
Medical illustrations do more than just explain: they appeal to the viewer’s senses. The possibilities of scientific imaging are vast, spanning hand-drawings to 3D representations. Through diverse and original mediums which adhere to scientific facts, it popularizes scientific concepts in handbooks of surgical techniques, specialized manuals, educational guides and advertising campaigns.